Learning Styles: Feelings, Facts, Forms, Futures

Amazing!

I was reading the book: "Improving Performance Through Statistical Thinking" -- and I found some interesting stuff that can also be applied when writing sales letters or advertisements... It was about the different learning styles of each individual which allow us to understand deeper the psychology at play for different people.

The "Feelings" Learners are motivated by the "why" of learning. The "Facts" Learners ask "what" the details are. The "Forms" Learners test the theories and are concerned of the "how." The "Futures" Learners consider the "what if" scenario.

In copywriting, it will be important to consider all these types. Keep in mind that no one is exactly one type of learner because each is a combination of all four in varying degrees.